I am not your typical creative.

UX is a puzzle, and I love to solve puzzles.

Possessing both a conceptual and analytical mind-set allows my to approach a problem creatively and logically which is always the best solution for the user. I put my feet in their shoes; I am their advocate. I believe strongly that you can put a users’ needs first now or later.

And it’s a lot cheaper and faster to do it now.

I am confident but not arrogant, I do not wear my ego on my sleeve, and I am passionate to a fault. Not typical.

Current Employment

• Serve as UX Owner and DRI for multiple enterprise-level internal tools, often tailored to specific lines of business and supporting complex operational workflows

• Spearhead and launch major UX initiatives within business verticals, demonstrating leadership in design strategy

• Provide UX guidance and expertise by partnering with Product Managers across various teams to support broader initiatives

• Lead end-to-end design efforts, encompassing user research, information architecture, interaction design, and visual design

• Develop user personas and journey maps to inform design

• Facilitate user roundtables, design reviews, and feedback sessions to gather insights on workflows, pain points, and refine design solutions

• Conduct in-depth analyses, heuristic reviews, and usability evaluations to enhance the usability, efficiency, and adoption of application designs

• Partner closely with Product Managers, engineering, QA, development teams, business stakeholders, and users to clarify and influence requirements, resolve ambiguity, align on priorities, address gaps, and drive overall project alignment

• Craft and deliver impactful presentations (e.g., Keynote) to align stakeholders and senior leadership on UX strategies and project progress

• Design and develop detailed, annotated wireframes, user flows, specifications, style guides, and design assets to support implementation

• Craft detailed user stories and development requirements, occasionally filling in as a Project Manager as needed

• Ensure accessibility compliance by actively engaging with Accessibility teams and applying Web Content Accessibility Guidelines (WCAG) standards

• Contribute to the integration and implementation of Machine Learning (ML) / Artificial Intelligence (AI) models within internal tooling, including annotation where required

• Manage and mentor UX designers and illustrators

APPLE, INC.

April 2017 – Present

PRINCIPAL PRODUCT DESIGNER / MANAGER / PM

Please download my resume to see my full work history.

(512) 461-9054

UX@do2na.com